It’s interesting you can’t just will a Nike swoosh, a logo, and branding is so much more than.Īnd as I said initially, you need to establish what you have already, you always want to know. So if you want to learn techniques to persuade your audience, to choose your brand of your competitors, from a man who has spent his life persuading tens of millions of consumers to do exactly that and stick around for this article. He’s followed a specific set of direct marketing principles that helped him to build an iconic publishing company to 150 million at its height, Principles, which are even more applicable with today’s state-of-the-art modern marketing methods. He positions himself as a serial direct marketer who believes that marketing isn’t everything but the only thing, for nearly 40 years now. Now for those of you who don’t know him, Brian Kurtz is a direct response copy master and author of the Engaging book Overdeliver, build a Business for a Lifetime, playing the long game in Direct Response Marketing.īrian Kurtz is definitely a throwback marketer to a madman time where Copy was rightly king and an expert who I associate with the likes of industry legends such as Eugene Schwartz and Jay Abraham.
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